Kerry was born in Abilene, Texas back when sand storms were part of the regular weather pattern. In her younger days, she did the usual things like tell her parents she was going out for the evening to 'study' at the library. In due course, she did graduate from Abilene Christian University and immediately embarked on making babies, perfecting meat loaf and keeping the house clean.
Fast forward 3 decades...she runs into Paul, a boyfriend from way back in the sand storm days. It just so happened that he owned a wedding dress store, so the stage was set for a ceremony and a career switch from banking to wedding gown sales.
Kerry is small, but mighty. She provides the organization to get thousands of dresses ordered in time, in the right size and in the right color. It is no small task. In addition, she weights in on the fashion and style decisions that give the store its fashion identity. She does get out on the sales floor occasionally, especially to help mother's with their dress selections.
Why shop with us?
...Why should you shop at Bridal Couture of Addison - because of our fashion sense. Yes, our store has a fashion sense. It is expressed in the lines of dresses that we carry. You can see it in the variety of styles of floor samples that we bring into the store. Each bride is unique in her style and body type. We have over 300 unique gowns in the store to appeal to your fashion goals.
Our sales people love bridal and know bridal fashion. We focus on your fashion style and strive to enrich your tastes. That enrichment starts with the gown and continues with your veil, headpiece and wedding jewelry. In addition, we keep hearing that we have the "nicest" staff in town. Weddings are a time for love, friendship, celebration and fashion. Our staff enjoys all of these natural feelings of the wedding celebration.
Your fashion taste extends to your bridesmaids. We have the largest selection of bridesmaid dresses in town. Our sales person will help you hone the look of the entire wedding party, including the mother of the occasion dress.
We're in it for Love. Come see us.
Paul Bell Bio
Paul too, grew up in Abilene where he toted a BB gun around and shot at everything that seemed a likely target in the back yard. He bought a purple Stingray bicycle with a banana seat at age 12 and has been hard to find ever since. One of the places where he loved to hang out is the Battle Hall library on the UT campus. It is a large stone room with a huge wood ceiling where BB guns are forbidden.
He continued reading psychology books until he earned a Ph.D. in psychology and practiced as a psychologist for twenty years.
The question often asked is, how did Paul come to own a wedding dress store. In 1997 Paul changed careers and obtained a real estate license. He listed the bridal store for sale and in an epiphany decided to buy it himself.
It is a good thing Sarah Wells was around to manage the store, because Paul was very light on bridal boutique knowledge. He is up to speed now. His primary job is to keep Sarah and Kerry from filling up the store with wedding dresses to the point of blocking the front door. He is in the back paying bills and reminding everyone that the store is supposed to make a profit.
Is the Customer always right?
Neiman Marcus was the first to coin the phrase, "The customer is always right?" It has become a sort of mantra for customers across America. The reason this byline worked for Neiman Marcus is because they were able to mark up products 3 and 4 times. So they can allow the customer to return a product three times and still make a profit. So the real reason the customer was always right is because the customer was paying a tremendous markup.
A seamstress for Neiman Marcus once told us that customers would return a dress after it had been altered and with food stains on it. These actions were allowed because they made so much profit on each item that it could be returned twice and a profit could still be made..
We are not Neiman Marcus and we do not mark up items 3 or 4 times cost. Today's retail pricing has become very competitive and markups have dropped except at the most high end stores. Therefore, at Lasting Bridal Couture, we have to watch our nickles and dimes at every turn. And sometimes we have to say no to a customer when we think the customer is making an unfair claim and placing an undue burden on us.
So I would like to alter the phrase to, "The Customer is always most important". We appreciate each and every customer and strive to make each customer the most important bride in our store.
Thanks to all of the customers that have made Lasting Bridal Couture a bridal fashion mainstay for over 20 years. - Paul